Best of 2012: Top Social Engagement Lessons and Case Studies

Four social hits, one social miss, and lessons learned from your favorite brands

The impact of social marketing has never been more apparent; according to the McKinsey Global Institute, social shopping can influence 1/3^rd of all consumer spending. Booz & Company believes social commerce will reach $14 billion by 2015, while Gartner predicts that social and mobile will drive half of all online sales by that same year.

On the other hand, eMarketer found that only 20% of marketers achieved ROI last year. To understand what sets the social marketing winners apart from the losers, download our e-book “Top Social Engagement Lessons from JetBlue, Zappos, Fab.com, and Kirkland’s”.

This complimentary exploration of recent case studies covers social marketing success stories and lessons on revenue and lead generation, plus more, with results including:

Doubling the lifetime value from socially engaged members (vs. those from other channels): Fab.com
Over $30 in incremental revenue for each purchase shared on Twitter: Zappos
$0.66 CPA for new customers driven by emails: Kirkland's

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